Have you been struggling to build momentum 
on Instagram?

You know Instagram can be a powerful tool for your local business, but every time you open the app you feel lost (or distracted).

You're not seeing the growth you desire and your presence isn't necessarily translating into new or repeat business. You *really* want Instagram to work for you, but you're starting to feel like maybe it won't work for your industry or maybe you don't have what it takes to make it a profitable marketing tool.

Listen up. You are NOT alone. But it is not time to throw in the towel!

Instagram is one of the best tools available for local business owners and you can join the ranks of other local brands in your community using Instagram effectively to grow an audience, become a known and loved local brand, and generate consistent sales.

I want to get really real with you for a sec.

I've been building local brands for over a decade.

What started as a fun hobby called POP UP YOGA DSM scratched my entrepreneurial itch and led me to creating more local businesses and projects.

I became really good at it. Like, really good.

My events were selling out. My programs were filling up. I was getting featured in business publications, winning awards, and regularly receiving inquiries to pick my brain or pay for consults.

The last struggling brand I took over was a local membership community for women in business. It had five members at the time, which I grew to 500. In one year (it was wild)!

I had a very specific way of cultivating community, growing these businesses, and creating success... so I packaged it up and started selling my services. In just 3 months, I had a 6-figure agency. I was 29.

I've worked with small nonprofits, large music festivals, established brands, and new businesses.

After hundreds of audits, clients, students, and consults... I know for certain that one of the most powerful tools on the internet right now to grow a local business is Instagram®.

And here's the thing...

You can outsource Instagram® to a freelancer or an agency like ours, but you'll get the most traction when you (yes you!) are also actively involved with the app.

I created Illuminate on Instagram because I genuinely want you to use the app to build the business you desire.

I don't want you to have to try and copy competitors, use tactics you see others doing like the follow/unfollow thing, read lengthy blog posts from people who have never owned a local business telling you how to use Instagram, or open the app and feel nothing but overwhelm.

It's taken me months to build this course to a point where I know in just 8 weeks you can feel excited and confident about using Instagram to generate new and repeat business.

Our step-by-step program will teach you the essentials for growing a locally-based brand using Instagram!

Let Me Debunk Some Myths Quick For Ya
While You're Here

10K Followers Means 
I Will "Make It!"

It's not that black and white on Instagram. A large following doesn't mean you're necessarily raking in the dough. It certainly can, but it's typically a vanity metric and not something to base your value or success upon. 

I Need a TON of Likes
and Comments

Likes and comments give us more information to see what our audience is enjoying but it's not THE metric you need to rely on (just like follower count) to deeply understand your ideal customers and how to woo 'em in to generate new business.

There's a Content Mix
I Need  to Grow

The belief that you need to have the *perfect* cocktail of content is an outdated approach. Did it use to work? Yep. Now, users are looking for brands to engage with, align with in values, and connect meaningfully with. No complex calendar needed!

Will This Work For Me?

Our students are real estate agents, retail boutique owners, jewelers, public speaking coaches, nonprofit directors, photographers, chiropractors and so much more.

If you're a local business owner who is ready to commit the time to learning (and implementing) exactly what works to grow your audience and increase your revenue, then this is for you.

Just like a gym membership, this won't work unless you're willing to show up. :)

Let's dive in! Here are all the modules and what's inside.


To ensure Instagram works for you, you gotta get the basics down so when people visit you, they know your brand and offer was made for them!
  • Hone in on your customer avatar
  • ​Make your profile stand out
  • ​Build your highlights
  • ​Create one clear CTA using link in bio


Getting clear on how someone goes from complete stranger to totally in love with your brand and shouting it on social and IRL will clarify EXACTLY what to create in your custom strategy.
  • Clarify your core offering
  • ​Map out the know, like, trust process
  • Understand why people buy from you
  • ​Explore key problems your local business solves


The insights Instagram provides to users is incredibly valuable. By diving deep into your insights, you'll be able to see what content resonates, what gets shared, and how to amplify what's working.
  • Learn how to make content decisions from post insights
  • Create polls & questions for your audience in Stories
  • Research hashtags that will work for your brand


This module is what differentiates this course from any other Instagram program available. We'll teach you what to consider in a local market to boost visibility, engagement, and sales.
  • Learn the secrets on how to get your content shared
  • Generate repeat business with our IG Follow-Up Framework
  • Discover how elevating others can increase your own visibility & sales
  • ​Get started with Instagram Guides to promote yourself and others


With a deep understanding of your ideal customer, why they buy, how to use data to make decisions, and the essentials for the Gram, it's time to build your own strategy (with our support!).
  • Build a custom strategy designed to attract your ideal customer
  • Get an honest review of your strategy by our team
  • Start implementing your strategy with confidence


You can have the most amazing strategy ever, but if you don't implement it consistently, you won't find the momentum you desire. Time to crush your content!
  • Learn how to write captions and content that converts
  • Create or find images that align with your brand
  • ​Discover a storytelling framework to draw in your people

All of this is available to you today.

How It Works When You Join

  • Starting January 11, you'll get immediate access to the course and all of the content. You'll have access to this course for life! We will actively be adding, editing, and revising content so it's always relevant for you. 
  • ​You'll also be added to our Facebook Group, where you'll have access to ask questions, share ideas, and get support for our team for the next 8 weeks. 
  • You will be invited to join a monthly strategy Q&A call with our founder, Emily Steele 

"Working with Emily helped our brand grow 100% over the last two years."

- Susanne, 360 MedSpas

When you enroll in Illuminate on Instagram, you'll get two amazing bonuses.

Promote Anything Plan
($47 Value)

Have an upcoming event? Launching a new product? This plan will help you reverse engineer any new announcement you want people to get excited about.

10x10: 100 Ideas for Instagram Story Success ($47 Value)

While we help you build your very own strategy, you'll definitely have a few moments where you need some inspiration for Instagram Stories. We've got you.


Now that you know what this course is all about, it's time to determine if it's the right fit for you.

I'm a [insert your own type of] local business. Is this right for me?

This is for any brand in a local market. When we say local, we think about geography. If you operate in a local market and want to use Instagram to grow your business, this is the course for you. Unlike other courses designed for online couches or e-commerce brands, we know the secret sauce to Instagram growth in a physical community.

I want to grow my local business to new cities. Will this course work for me?

You can implement all of these strategies into any community you have a footprint in. Many strategies focus on your presence. If you have a teammate or manager or someone who can physically represent your brand in a specific location, this training is for you!

I love this course and want my manager / teammate to go through it! Can I share my login info?

We sell this course to one individual, but want to make it accessible to more people within your team so you can create another user within your company for just $49. You must have proof that individual is part of your company to get this special rate. Simply send us an email at hello@love-local.co if you want to add a teammate.

Do I only have access for a certain amount of time?

Nope. You're a lifer my friend. We'll be invested in this program forever which means we'll be updating the modules so everything is relevant as digital marketing tools grow and we find more strategies that work for local business owners.

Why Should You Trust Me?

+ I work 1:1 with LOCAL clients using digital strategies that help them double their revenue consistently.
+ I've grown my own community of women in business in Des Moines, Iowa from 5 to 500 in less than a year using many of the lessons included in Illuminate on Instagram
+ I have been teaching online courses (like this!) and in-person workshops for the last three years, helping people achieve growth and success. I love helping people get their own breakthroughs and I consider myself one of the biggest local business champions!
​+ I am an Iowa native (love those midwest roots!) and a good human who simply wants to see other people thrive on their business journey.

Hi, I'm Emily Steele!

I am a creative and strategic brand builder on a mission to support the local business community. 

I love growing brands and solving problems and one of the BIGGEST issues I am seeing right now is the LACK OF SUPPORT for local business owners. After studying, implementing, and tweaking strategies on Instagram the last two years, I decided it was time to package up everything we do for our 6- and 7-figure clients and teach others how to do it themselves!

My mission in business and life is to ensure local economies thrive and that starts with YOU, the owner having the support you need. 

I'm ready to support you, are you ready to dive in?

What My Clients + Students Say

"Where would I be without Emily?! I’m a visionary and like to live in the future. but Emily brings me back down to earth while giving me the exact steps to take to get where i want to go. She helped me launch my first ever online course that brought in $18k in the first launch. I literally could not have done it without her! having her by my side gave me a confidence that wouldn’t have been there if I was figuring it out on my own."
- Ali L., photographer
"What I love about Emily is that she thinks outside the box, and she has so much experience on different marketing tracks, that her whole brain is like a rolodex of marketing ideas that she just shares and explains. with her help, I'm excited to get started."
- Nora C., real estate agent
"Emily's openness to learn 
and get to know us has helped make our marketing and branding campaign a huge success. she is not a consultant who only does contracted work,  she is part of our team!"
- Julie F., nonprofit director
"Emily brings a passion to help others and gives 100% in all she does. her marketing/public relations skills have brought our programs to a new level."
- Beth J., business consultant
"Emily has a breadth of knowledge 
and is willing to offer it up generously. it’s been nice to see how her recommendations also lift other businesses up while benefiting my own!” 
- Christina D., personal stylist
"Women who had been silent followers for years, were suddenly coming forward under her direction and opening their hearts by sharing their personal journey with breast cancer and what Komen means to them. That takes so much more than just a general understanding of marketing, that takes a genuine understanding of how to inspire, motivate and mobilize communities." - Jessica N., Susan G. Komen Greater Iowa


Enroll today and let's make Instagram a magical, profitable tool for you in 2021.
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DISCLAIMER: While these tactics and strategies can absolutely transform your business, it requires WORK and TIME (like anything good in life). If you do not implement these tactics, they won't work. If you're not willing to give tactics a try, please don't waste your time. These resources are for people committed to taking action.